{"id":24174,"date":"2026-08-14T13:55:59","date_gmt":"2026-08-14T05:55:59","guid":{"rendered":"https:\/\/www.bisonclean.com\/?page_id=24174"},"modified":"2026-08-14T13:59:21","modified_gmt":"2026-08-14T05:59:21","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.bisonclean.com\/de\/privacy-policy\/","title":{"rendered":"Datenschutzrichtlinie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24174\" class=\"elementor elementor-24174\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a45999d e-con-full e-flex e-con e-parent\" data-id=\"a45999d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df7afed elementor-widget elementor-widget-html\" data-id=\"df7afed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<article class=\"bison-pp\">\r\n\r\n  <!-- \u2550\u2550\u2550 Banner \u2550\u2550\u2550 -->\r\n  <header class=\"bison-pp__banner\">\r\n    <div class=\"bison-pp__banner-inner\">\r\n      <h1>Privacy policy<\/h1>\r\n      <p class=\"bison-pp__lede\">Learn how Elerein collects, uses and protects personal information from website visitors, customers and business partners.<\/p>\r\n      <p class=\"bison-pp__updated\"><strong>Last updated:<\/strong> August 14, 2026<\/p>\r\n    <\/div>\r\n  <\/header>\r\n\r\n  <!-- \u2550\u2550\u2550 Main body \u2550\u2550\u2550 -->\r\n  <div class=\"bison-pp__main\">\r\n\r\n    <!-- Summary strip -->\r\n    <div class=\"bison-pp__summary\">\r\n      <div class=\"bison-pp__box\">\r\n        <h3>What we collect<\/h3>\r\n        <p>Business contact details, inquiry and purchasing information, and technical usage data.<\/p>\r\n      <\/div>\r\n      <div class=\"bison-pp__box\">\r\n        <h3>Why we use it<\/h3>\r\n        <p>To respond to inquiries, prepare quotes and samples, process orders, and support our B2B relationships.<\/p>\r\n      <\/div>\r\n      <div class=\"bison-pp__box\">\r\n        <h3>Your control<\/h3>\r\n        <p>Depending on your jurisdiction, you may have the right to access, correct or delete your information and opt out of marketing communications.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- B2B notice -->\r\n    <div class=\"bison-pp__notice\">\r\n      <strong>Business-to-business notice:<\/strong> This Website and our products and services are primarily intended for business users, including distributors, importers, wholesalers, OEM brands and contractors.\r\n    <\/div>\r\n\r\n    <!-- Table of contents -->\r\n    <details class=\"bison-pp__toc\" open>\r\n      <summary class=\"bison-pp__toc-title\">On this page<\/summary>\r\n      <nav aria-label=\"Table of contents\">\r\n        <a href=\"#scope\"><span class=\"bison-pp__toc-num\">01<\/span>Scope and data controller<\/a>\r\n        <a href=\"#collect\"><span class=\"bison-pp__toc-num\">02<\/span>Information we collect<\/a>\r\n        <a href=\"#how-collect\"><span class=\"bison-pp__toc-num\">03<\/span>How we collect it<\/a>\r\n        <a href=\"#use\"><span class=\"bison-pp__toc-num\">04<\/span>How we use it<\/a>\r\n        <a href=\"#legal-bases\"><span class=\"bison-pp__toc-num\">05<\/span>Legal bases for processing<\/a>\r\n        <a href=\"#cookies\"><span class=\"bison-pp__toc-num\">06<\/span>Cookies, analytics and advertising<\/a>\r\n        <a href=\"#disclose\"><span class=\"bison-pp__toc-num\">07<\/span>How we disclose information<\/a>\r\n        <a href=\"#transfers\"><span class=\"bison-pp__toc-num\">08<\/span>International data transfers<\/a>\r\n        <a href=\"#retention\"><span class=\"bison-pp__toc-num\">09<\/span>How long we retain information<\/a>\r\n        <a href=\"#rights\"><span class=\"bison-pp__toc-num\">10<\/span>Your privacy rights and choices<\/a>\r\n        <a href=\"#security\"><span class=\"bison-pp__toc-num\">11<\/span>Information security<\/a>\r\n        <a href=\"#children\"><span class=\"bison-pp__toc-num\">12<\/span>Children's privacy<\/a>\r\n        <a href=\"#third-party\"><span class=\"bison-pp__toc-num\">13<\/span>Third-party websites and services<\/a>\r\n        <a href=\"#contact\"><span class=\"bison-pp__toc-num\">14<\/span>Changes to this policy and contact us<\/a>\r\n      <\/nav>\r\n    <\/details>\r\n\r\n    <!-- Content -->\r\n    <div class=\"bison-pp__content\">\r\n\r\n      <section id=\"scope\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">01<\/span>Scope and data controller<\/h2>\r\n        <p>This Privacy Policy explains how <strong>Zhejiang Elerein Cleaning Equipment Co., Ltd.<\/strong> (&ldquo;Elerein&rdquo;, &ldquo;we&rdquo;, &ldquo;us&rdquo; or &ldquo;our&rdquo;) collects, uses and protects personal information when you visit <strong>bisonclean.com<\/strong> (the &ldquo;Website&rdquo;) or interact with us about our pressure washers, floor scrubbers, industrial vacuum cleaners and other professional cleaning equipment.<\/p>\r\n        <p>This Policy applies to information collected through the Website, our inquiry and quotation forms, email and messaging correspondence, and advertising lead forms, including those provided through Google Ads. The data controller is <strong>Zhejiang Elerein Cleaning Equipment Co., Ltd.<\/strong>, with its principal office at NO. 1988, Haichang Road, Jiaojiang, Taizhou, Zhejiang, China. This Policy does not apply to third-party websites linked from our Website, which are governed by their own privacy notices.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"collect\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">02<\/span>Information we collect<\/h2>\r\n        <p>We collect the following categories of information:<\/p>\r\n        <ul>\r\n          <li><strong>Business contact details<\/strong> &mdash; your name, work email address, phone or WhatsApp number, company name, job title and country.<\/li>\r\n          <li><strong>Inquiry and purchasing details<\/strong> &mdash; the products you are interested in, technical specifications, quantities, delivery timeline and any customization or OEM requirements you share with us.<\/li>\r\n          <li><strong>Transaction and service records<\/strong> &mdash; quotations, orders, invoices, shipping details and support correspondence.<\/li>\r\n          <li><strong>Technical and usage data<\/strong> &mdash; IP address, browser type, device and operating system, referring page, approximate location, timestamps and cookie identifiers, collected automatically when you browse the Website.<\/li>\r\n        <\/ul>\r\n        <p>We do not intentionally request sensitive personal information such as government identification numbers, financial account credentials or health information. Please do not provide such information unless it is specifically required for a legitimate business or legal purpose.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"how-collect\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">03<\/span>How we collect it<\/h2>\r\n        <ul>\r\n          <li><strong>Directly from you<\/strong> &mdash; when you submit an inquiry or quote form, contact our sales team, request a catalog or place an order.<\/li>\r\n          <li><strong>Advertising lead forms<\/strong> &mdash; when you submit information through lead forms associated with our advertising campaigns, including Google Ads where applicable.<\/li>\r\n          <li><strong>Automatically<\/strong> &mdash; through server logs, cookies and similar technologies as you browse the Website.<\/li>\r\n          <li><strong>Business sources<\/strong> &mdash; from business contacts, distributors, publicly available business directories and trade exhibitions.<\/li>\r\n          <li><strong>Service providers<\/strong> &mdash; through analytics, advertising, CRM and logistics providers that process information on our behalf.<\/li>\r\n        <\/ul>\r\n      <\/section>\r\n\r\n      <section id=\"use\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">04<\/span>How we use it<\/h2>\r\n        <p>We use your information to:<\/p>\r\n        <ul>\r\n          <li>Respond to your inquiries and requests.<\/li>\r\n          <li>Assess your purchasing needs and eligibility as a business customer.<\/li>\r\n          <li>Prepare quotations and samples, and evaluate OEM and distributor partnerships.<\/li>\r\n          <li>Process orders, payments and shipping.<\/li>\r\n          <li>Maintain business records.<\/li>\r\n          <li>Send catalogs, product updates and marketing communications, with an unsubscribe option.<\/li>\r\n          <li>Measure the performance of our advertising.<\/li>\r\n          <li>Detect and prevent fraud, abuse and security incidents.<\/li>\r\n          <li>Comply with our legal obligations.<\/li>\r\n        <\/ul>\r\n      <\/section>\r\n\r\n      <section id=\"legal-bases\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">05<\/span>Legal bases for processing<\/h2>\r\n        <p>Where applicable privacy laws, including those in the European Economic Area, the United Kingdom or other jurisdictions, require a legal basis for processing, we rely on the following:<\/p>\r\n        <table class=\"bison-pp__table\">\r\n          <thead>\r\n            <tr><th>Purpose<\/th><th>Legal basis<\/th><\/tr>\r\n          <\/thead>\r\n          <tbody>\r\n            <tr><td>Responding to inquiries, preparing quotes, fulfilling orders and providing support<\/td><td>Performance of a contract and pre-contractual steps<\/td><\/tr>\r\n            <tr><td>Managing B2B relationships and improving our products and services<\/td><td>Legitimate interests<\/td><\/tr>\r\n            <tr><td>Sending optional marketing communications<\/td><td>Consent (withdrawable at any time)<\/td><\/tr>\r\n            <tr><td>Non-essential cookies and advertising measurement<\/td><td>Consent<\/td><\/tr>\r\n            <tr><td>Complying with tax, customs, export control and other legal requirements<\/td><td>Legal obligation<\/td><\/tr>\r\n          <\/tbody>\r\n        <\/table>\r\n      <\/section>\r\n\r\n      <section id=\"cookies\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">06<\/span>Cookies, analytics and advertising<\/h2>\r\n        <p>We use cookies, pixels, tags and similar technologies on the Website for essential functions, preferences, analytics and advertising. In particular, we use <strong>Google Ads and remarketing technologies<\/strong> to deliver and measure our advertising campaigns; these tools may collect information about your visits and interactions with the Website. Where required by law, we request consent before placing non-essential cookies.<\/p>\r\n        <p>You can control cookies through your browser settings or by declining non-essential cookies. For more information about how Google processes personal information, please review Google&rsquo;s Privacy Policy. Third-party providers such as Google may process certain data under their own terms.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"disclose\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">07<\/span>How we disclose information<\/h2>\r\n        <p>We may disclose information to:<\/p>\r\n        <ul>\r\n          <li><strong>Affiliated companies<\/strong> within our group.<\/li>\r\n          <li><strong>Service providers<\/strong> &mdash; hosting, CRM, analytics, advertising, payment and logistics providers.<\/li>\r\n          <li><strong>Commercial partners<\/strong> &mdash; freight forwarders, customs agents and distributors, where necessary to fulfill your orders.<\/li>\r\n          <li><strong>Professional advisers<\/strong> &mdash; lawyers, accountants and auditors.<\/li>\r\n          <li><strong>Authorities<\/strong> &mdash; where required by law.<\/li>\r\n          <li><strong>Successor organizations<\/strong> &mdash; in connection with a merger, acquisition or sale of assets.<\/li>\r\n        <\/ul>\r\n        <p>We do not sell your personal information for monetary consideration. Certain disclosures for advertising or targeted advertising purposes may be considered &ldquo;sharing&rdquo; under applicable privacy laws; where applicable, you may opt out as described in Section 10.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"transfers\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">08<\/span>International data transfers<\/h2>\r\n        <p>We are based in China, and your information may be processed in China and in other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. Where required, we use contractual and organizational safeguards to protect your information during such transfers.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"retention\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">09<\/span>How long we retain information<\/h2>\r\n        <ul>\r\n          <li><strong>General inquiries<\/strong> &mdash; up to 24 months after our last meaningful interaction.<\/li>\r\n          <li><strong>Customer, order and payment records<\/strong> &mdash; for the duration of our relationship plus any legal or accounting retention period.<\/li>\r\n          <li><strong>Marketing contacts<\/strong> &mdash; until you unsubscribe or withdraw consent.<\/li>\r\n          <li><strong>Security and technical logs<\/strong> &mdash; as long as reasonably necessary for incident investigation and compliance.<\/li>\r\n        <\/ul>\r\n      <\/section>\r\n\r\n      <section id=\"rights\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">10<\/span>Your privacy rights and choices<\/h2>\r\n        <p>Depending on your jurisdiction and applicable law, you may have the right to:<\/p>\r\n        <ul>\r\n          <li>Access, correct or delete your information.<\/li>\r\n          <li>Restrict or object to processing.<\/li>\r\n          <li>Receive a portable copy of your data.<\/li>\r\n          <li>Withdraw consent at any time.<\/li>\r\n          <li>Opt out of marketing communications.<\/li>\r\n          <li>Opt out of &ldquo;sale&rdquo; or &ldquo;sharing&rdquo; and targeted advertising.<\/li>\r\n        <\/ul>\r\n        <p>To exercise any right, contact us using the details in Section 14 and label your request &ldquo;Privacy Request&rdquo;. We may verify your identity before responding. You also have the right to lodge a complaint with your local data protection authority.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"security\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">11<\/span>Information security<\/h2>\r\n        <p>We use reasonable technical and organizational measures &mdash; including access controls, encryption, backups and monitoring &mdash; to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"children\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">12<\/span>Children's privacy<\/h2>\r\n        <p>This Website is primarily intended for business users and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to address the request.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"third-party\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">13<\/span>Third-party websites and services<\/h2>\r\n        <p>Our Website may contain links to third-party websites and platforms, and some lead forms may be hosted by third parties such as Google. These sites and services are governed by their own privacy notices, and we are not responsible for their practices.<\/p>\r\n      <\/section>\r\n\r\n      <section id=\"contact\" class=\"bison-pp__section\">\r\n        <h2><span class=\"bison-pp__num\">14<\/span>Changes to this policy and contact us<\/h2>\r\n        <h3>Changes to this policy<\/h3>\r\n        <p>We may update this Policy from time to time. The &ldquo;Last updated&rdquo; date reflects the most recent revision, and we will provide additional notice of material changes where required.<\/p>\r\n        <h3>Contact us<\/h3>\r\n        <p>For privacy questions or to exercise your privacy rights, please visit our <a class=\"bison-pp__cta\" href=\"https:\/\/www.bisonclean.com\/contact\/\">Contact Us<\/a> page and include &ldquo;Privacy Request&rdquo; in your message.<\/p>\r\n      <\/section>\r\n\r\n    <\/div><!-- \/.bison-pp__content -->\r\n  <\/div><!-- \/.bison-pp__main -->\r\n<\/article>\r\n\r\n<script>\r\n\/* \u2500\u2500 Scroll-spy: highlight the active section in the left TOC \u2500\u2500 *\/\r\n(function(){\r\n  var links = document.querySelectorAll('.bison-pp__toc a');\r\n  var sections = document.querySelectorAll('.bison-pp__section[id]');\r\n  if(!('IntersectionObserver' in window) || !links.length) return;\r\n\r\n  var observer = new IntersectionObserver(function(entries){\r\n    entries.forEach(function(entry){\r\n      if(entry.isIntersecting){\r\n        var id = '#' + entry.target.id;\r\n        links.forEach(function(l){\r\n          l.classList.toggle('is-active', l.getAttribute('href') === id);\r\n        });\r\n      }\r\n    });\r\n  }, {rootMargin:'-15% 0px -70% 0px'});\r\n\r\n  sections.forEach(function(s){ observer.observe(s); });\r\n})();\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie Elerein personenbezogene Daten von Website-Besuchern, Kunden und Gesch\u00e4ftspartnern sammelt, verwendet und sch\u00fctzt.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24174","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/pages\/24174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/comments?post=24174"}],"version-history":[{"count":3,"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/pages\/24174\/revisions"}],"predecessor-version":[{"id":24183,"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/pages\/24174\/revisions\/24183"}],"wp:attachment":[{"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/media?parent=24174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/categories?post=24174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bisonclean.com\/de\/wp-json\/wp\/v2\/tags?post=24174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}